Career Outlook: Construction Mangers in 2016

If you’re a construction manager, you know no matter how dedicated and enterprising you are, the whims of the market can catch you off guard sometimes. Keeping up on the current construction industry employment outlook is one way to make sure you’re ready for what comes.

construction leadsBright Prospects for Managers

Between 2006 and 2016, the employment of construction managers was projected to grow by a remarkable 16 percent. Considering the average employment prospects for all fields, the outlook for construction managers was above average.

Because the construction industry is expected to cool down somewhat in the near future, the growth of opportunities for managers is likely to slow. For the period between 2014 to 2024, employment for construction managers is projected to grow by 5 percent. That’s around the average employment growth for all jobs. Even though jobs may not be as abundant as they were in recent years, you’ll still find plenty of opportunities with residential, non-residential, and specialty trade contractor businesses.

One reason for the on-going increase in demand for construction managers is the increasing complexity of today’s projects. Your skills are needed to guide companies in using advanced construction technology as well as to navigate an ever-growing number of laws and regulations. Knowledge of multipurpose and energy-efficient buildings is also highly sought after.

Secure Your Future

The skill and knowledge it takes to manage modern construction projects means managers with a bachelor’s degree or higher and practical experience in construction will be preferred in the coming years. A degree in construction management, construction science or civil engineering will pay off well. Those who’ve completed internships also have an edge in finding construction industry employment.

As in the past, starting your own firm is one of the most accessible ways to achieve success as a construction manager. In fact, over the past decade, more than half of all construction managers were self-employed. This route is most promising for those with many years of experience in construction.

For an easy way to stay up to date on construction industry employment and construction leads, contact us at Construction Monitor.

Using Case Studies to Generate Leads

In the search for new customers, the company that does the most to solve customer problems and alleviate their “pain points” is the company that will likely get the most new business. Using case studies for lead generation in the construction business allows you to inform your leads on what you do and how you do it, as well as how your products and services will resolve their most important issues.

construction leadsWhat Are Case Studies?

A case study is a detailed account of an event, process, or subject relevant to a specific business. They often focus on how a problem was identified and how it was resolved. Case studies usually spend significant effort describing how the resolution applies to either a customer’s needs or a company’s offerings.

The Structure of Case Studies

Case studies are important tools you can use to tell your potential customers why and how your services can solve their problems. They are often written by professionals and can contain complex information intended to inform sophisticated audiences.

A general structure to use for case studies requires the first 10 percent of the document to be used establishing the client’s background.

Next, about 50 percent of the text should be used to describe, in depth, a very specific problem encountered by a client. This could be a problem that can be applicable in several situations, or it could be specific to a client you’re trying to attract.

The final 40 percent of the case study should describe, again in substantial detail, the solutions applied to the problem and how they resolved the issue. In a custom-written case study, this is where you will have the opportunity to highlight your company’s strengths and how they can help your potential customer.

Construction Monitor serves the construction industry and associated professionals with the most up-to-date information on housing starts, industry best practices and other information that can help a company grow. Contact us today for more information on lead generation in the construction business and how case studies can help you inform and attract potential customers.

Top Tips for Hiring Top-Notch Construction Workers

Your workers are the backbone of your business, so the investment you make in attracting skilled laborers and craftspeople will pay off big. For the best results in your construction worker recruitment and training, go in with a plan.

construction leadsExpand Your Recruiting Reach

Look beyond the construction industry for potential employees. Transportation, manufacturing, agriculture and many other industries all attract people who could be an asset to your company. Focus on attitude and personality over construction experience. You want a self-starter with a positive attitude and a determination to benefit your company. Find someone like this and providing training will be a breeze. In fact, many construction companies offer internships and apprenticeships to attract future employees.

Your current employees can help with construction worker recruitment and training. To encourage them to recommend quality candidates, establish an employee referral program. Offer rewards such as cash bonuses, public recognition or travel vouchers to those who bring in the best potential employees, whether or not those candidates are hired. Recruiting this way has benefits beyond cost savings. Workers who come through referrals often fit the company culture better and stay longer than those recruited in other ways.

Spend Time Screening

Before you invite a job candidate for an in-person interview, hold a brief telephone interview. This gives you a time-efficient way to go over the candidate’s resume with them, discuss their career objectives, and get a general sense of their personality.

Take advantage of pre-employment assessment tests. The results of these tests help you evaluate the candidate’s proficiency with basic skills and spot personality traits that could cause friction in the workplace.

Do your due diligence when checking references. It may seem time consuming or even excessive, but talking with candidates’ former bosses can reveal unexpected issues that could change your mind about hiring them. In addition to the references listed on the resume, take the extra step to seek out foremen and supervisors who worked with the candidate.

For more tips on improving your construction worker recruitment and training strategies, contact the construction leads experts at Construction Monitor.

Roofing: Blue is the New Green

In urban areas, rooftop runoff can overwhelm the sewer system and contribute to water pollution. While vegetation-covered green roofing slows this runoff somewhat, its capacity is limited. For effective storm runoff control, blue roofing is a more effective option.

construction leadsHow a Blue Roof Works

A blue roof is designed expressly to store rainwater temporarily in order to regulate drainage from the roof. The water can then be gradually discharged into the sewer system, directed toward groundwater recharge or even used to irrigate the landscaping. This prevents the sewer system from overflowing, protecting the city from the discharge of polluted water.

A number of different devices can be used to store the water. The roofs are classified as either passive or active based on the method used for water storage. Passive systems typically use shallow pools or barrels. Blue roofs are best suited to buildings with long, flat roofs of the design often found in commercial developments.

The Future of Blue Roofing

One of the most influential blue roof pilot programs was carried out by the New York City Department of Environmental Protection (NYCDEP). The company hired to develop the roof installed risers and dams to direct rainwater into collection ponds, as well as trays capable of holding up to 2 inches of water. The tray system proved the most successful, cutting storm runoff from the roof by 45 percent.

Despite the potential benefits, storing water on a building roof poses a number of problems. The roof must be strong enough to bear the weight of standing water. Both the storage system and the roof must be sealed well to prevent leakage. It’s critical that the architect, building engineers and others involved in the building’s design collaborate closely to address potential issues. Even minor oversights can result in sudden and total collapse of the roof.

Furthermore, selling building owners on the benefits of blue roofs is a challenge because these roofs benefit the community as a whole rather than the individual building owner.

To learn more about innovations in blue roofing, contact the construction leads experts at Construction Monitor.

Using Social Media to Get More Leads

Even if you don’t use Facebook, Twitter or any of the many other social media platforms, you’ve most likely heard of them. They are not just for the young or the tech-savvy. These social media platforms are important components of modern communications, and they are a crucial tool in attracting new customers and building your business. Here are some ways social media in the construction industry can apply to lead generation.

  • construction leadsSocial media gives you direct contact with leads: Some lead generation techniques are relatively anonymous, but social media allows you to immediately connect directly with potential customers. Using a platform such as Facebook, for example, allows leads to see details about your company, but at the same time it gives them a way to ask questions and make comments in a forum where they can expect answers. Social media sites also let leads see how you interact with other customers.
  • Social media lets you make it more personal: With a social media presence, you can control the type of information that is presented to your leads and customers. This gives you the opportunity to personalize your offerings and make your company look more “human.” Customers don’t want to deal with a faceless business, they want to deal with a person. With social media, you can add an important personal touch to your business dealings, showing that there are real people behind the company image.
  • Social media requires consistent effort over time: The nature of social media means that it is not likely to produce immediate results. Much as in any relationship-building process, there needs to be a period of introduction and further interaction before the relationship solidifies. Schedule sufficient time to apply to your social media efforts, whether that involves writing blog entries, making Facebook posts or sending Twitter tweets.

Construction Monitor is a premier source of construction leads, best practices information, and business building advice. Contact us today for more information on using social media in the construction industry to attract new customers, build relationships with your existing customers, and expand your business.

Get More Work: Fresh Tips for Construction Marketing

The search for new customers will always be an integral part of every business, and construction is no exception. Even as the buildings go up on one project, it is essential that you keep working to bring in a new customer for the next project. Here are some effective construction marketing tips that can help you find leads and new customers.

  • construction leadsUse your network: If you already have a customer base, ask them for referrals to others who may need your services. Your happy customers will be very likely to refer you to their colleagues. Networking can also involve attending events, social and service club meetings, Chamber of Commerce gatherings, and other meetings. At these events, you can mingle with other business owners and like-minded persons, making acquaintances who may be able to help you in the future.
  • Advertise: Advertising is not dead, and for a construction firm, it can still be effective. For example, put signs on the perimeter fence around your construction site. These signs should include your company name and contact information. Invest in magnetic signage that can be applied to vehicles used for company business. Consider newspaper advertising, Yellow Pages advertising, and similar traditional venues, but carefully weigh the cost.
  • Use social media: Social media is everywhere, it seems, and its presence in the lives of your potential customers gives you a good way to reach new clients. Keep an active presence on Facebook, LinkedIn and Twitter, with regular updates. Update your blog with fresh content regularly. Use your social media presence to give potential customers a way to interact with you directly.
  • Be newsworthy: If someone on your staff earns an accreditation or other credential, send a press release to your local newspaper. Participate in local events or charitable causes, such as food drives or Christmas toy collections. Promote the contributions you make to your community and local organizations.

Construction Monitor serves industry professionals with accurate, up-to-date information on construction leads, industry trends and business building techniques. Contact us today for more information on construction marketing and how to make your marketing more effective.

3 Benefits of Modular Construction

Modular construction is rapidly gaining popularity thanks to its ability to speed up the building process while also saving you money. Beyond these well-known benefits of modular construction, there are others you may not have considered.

modular constructionReduce Your Costs

The components of modular buildings are manufactured in a factory setting where the process can be streamlined for maximum efficiency. Workers have everything they need on hand, so they can perform their jobs faster. There’s less waste because excess material from one component can be reused for another. These factors make modular components less costly than similar structures built on site, saving you money overall.

Assembling modular building components requires less labor and equipment than constructing a traditional site-built structure. In particular, assembly requires less skilled labor, so the workers you do need will cost you less than a site-built construction project.

Because labor is one of the biggest and least predictable expenses in any construction project, reducing your dependence on skilled labor boosts your profits and makes budgeting easier.

Speed Up Your Construction Time

Completing a modular building takes up to 60 percent less time than completing a site-build structure. The design process is as much as 50 percent faster, in part due to less need for change orders.

The prefabricated components only need to be fit together, so weather conditions won’t cause construction delays. To further shorten your construction timeline, you can have the components completed at the factory while the building site is being prepared.

Improve Your Quality

During each step of manufacturing at the factory, modular building components undergo a quality control process. Any faults are corrected before the components leave the factory, greatly reducing the risk of problems with the completed building.

Flexibility is another of the valuable benefits of modular construction. Compared to site-built structures, modular buildings are relatively easy to take apart and move. They can be transported to another location and used for a different purpose, increasing the value the building owner receives from their investment.

To learn more about the benefits of modular construction, contact the construction leads experts at Construction Monitor.

3 Tips for Better Offline Marketing

Marketing your construction business is vital to keeping your company alive. In today’s business environment when you’re constantly being reminded of the importance of online marketing and lead building, it’s easy to forget that traditional offline marketing still works. Here are three tips you can use for better construction marketing offline—in the real world.

  1. construction leadsUse signage effectively: Have magnetic signs made up that can be applied to the sides of the vehicles used in your daily business activities. The signs should contain your company name and contact information, and perhaps a memorable graphic that illustrates your company. These signs can be easily applied or removed as needed. For dedicated company vehicles, you can have this information permanently applied. Don’t forget to place signs on the fence surrounding any current construction projects. These types of signs tell onlookers who is responsible for the project and helps build an association between your company and real-world construction activities.
  2. Apply some nontraditional advertising methods: Newspaper ads, Yellow Pages entries, and billboards can be effective, and you might want to consider them. There are, however, other ways to advertise that are not so common. For example, see if your local grocery store offers advertising space on the back of customer receipts or on shopping carts. Attend networking meetings of local social or service clubs, of Chambers of Commerce, or other organizations to develop business relationships with members who may need your services or know someone who does.
  3. Make yourself newsworthy: Your local newspaper and radio stations are always on the lookout for material they can use to fill their open spaces, so do something newsworthy. Sponsor a local Little League team or charitable event. Send out a press release when one of your employees attains a new credential or is promoted. Promote your contributions to schools, libraries, or other important local organizations.

Construction Monitor helps construction companies, contractors and other industry professionals build their businesses with the most recent data and advice. Contact us today for more information on construction marketing techniques, and how to apply these methods to bring in more construction leads.