5 Ways Surveys Can Help Build Your Construction Business

Your construction business is built on satisfied clients, but to win your clients’ satisfaction, you need to stay tuned in to their needs and wants throughout the buying cycle. Astutely designed surveys help you gather the information you need for better construction lead generation, project management, and post-project follow-up.

  1. Learn about your clients – The more you know about your clients, the better you can target your services to meet their needs. When you give your clients exactly what they want, you’ll have more satisfied clients out spreading the word about your firm. The information you collect through surveys also gives you an edge over competitors who base their decisions on trial and error.
  2. Capture sales leads – A short survey gets your prospective client engaged with your firm, making it an effective construction lead generation technique. A survey also helps qualify leads, giving you the information you need to quickly decide whether or not a lead is pursuing.
  3. Measure satisfaction – Just because the job went smoothly with no complains doesn’t mean your client was truly satisfied. Providing your clients with a survey after the work is done gives them a chance to let you know about anything that could have gone better. The job will end on a positive note and you’ll made aware of any flaws in your process so they can be corrected
  4. Gather social proof – Testimonials and reviews help ensure your would-be clients that you can be trusted with their high-budget construction project. A survey makes it easy for your past clients to provide their testimonial so they’ll be more likely to actually do so.
  5. Encourage loyalty – Surveys show your prospective and current clients that you’re paying attention and genuinely care about their needs. When your clients know you’re on their side, they’re more likely to stick with your firm for the long term. A survey can also give you insight into how you can get your past clients to return.

For more tips on using surveys for construction lead generation and client care, contact Construction Monitor today.

Why You Need an Effective Email Follow-up System

Lead Magnets – What They are and Why You Need Them

Your would-be clients are busy professionals, so it often takes a little something extra to encourage them to get in touch. Lead magnets are one of the techniques construction lead services in Cedar City use to grab attention and attract promising prospects.

How Lead Magnets Pull in Prospects

Only a small fraction of website visitors are ready to do business on their first visit. Most are just gathering information and can easily forget about your site once they leave. While they might not be ready to buy, with the right incentive, they’re often willing to provide their contact information. Once you have this, you can begin to nurture your lead toward a sale.

A lead magnet is designed to turn a visitor into a lead. It encourages your website visitors to contact you to learn more about your services, sign up for your mailing list or otherwise provide their email or phone number so you can stay in contact.

What Makes a Powerful Lead Magnet

To do its job, your lead magnet must provide genuinely useful or at least entertaining material that your target prospects actually want. When deciding what kind of lead magnet to create, think about what topics your ideal clients are interested in. Once you’ve decided on a topic, consider the best format to use for delivering that information. Firms specializing in construction lead services in Cedar City can help you decide what to offer and how to package it. Options include:

  • A free consultation aimed at solving a specific problem
  • An email mini-course
  • Handy cheat sheets, checklists or templates
  • An intriguing case study or white paper
  • A lookbook that showcases trending construction methods or materials
  • Exclusive video content

A lead magnet shouldn’t aim to be a comprehensive guide to a broad topic. Instead, it should focus on specific, authoritative information or tools that will provide immediate results toward solving one of the potential clients’ most pressing problems.

To learn more about what construction lead services in Cedar City can do for you, contact Construction Monitor.

Building an Effective Lead Generation Website

With the right design, your website can become a powerful tool for lead generation in the construction business. Your website can build interest and trust while leading visitors to contact you.

Guide Your Visitors

Know the path you want your visitors to take from the first page they land on to the point where they contact you or provide their contact information. Most of your visitors will arrive through an internet search or social media post that brings them to an informational article or blog post. Whatever you post should make a good first impression.

From there, interested visitors will seek out information on what you do and how you work. Your services page should give them a plain English description of your services along with proof of your success, such as testimonials and hard data. On your about page, include photos and, ideally, videos featuring key staff to build the kind of trust that’s a critical factor in lead generation in the construction business.

Make Contact Easy

At the end of your articles and blog posts, include a clear call to action inviting the reader to get in touch. Leave out distractions such as links to old posts or your social media accounts.

On every page, include your contact information and mailing list signup as well as a prominent link to your contact page. On your contact page, list your phone number and email address along with directions to your office.

Keep your contact form simple. A name and email address or phone number is all you need at this stage.

Offer a Little Motivation

Most of your visitors will be content to browse the free information you provide and move on. Offering an incentive can give them the extra nudge they need to hand over their contact information. That incentive could be a free consultation, a time-saving checklist, cheat sheet or template, or even a short email course to help your prospects develop their knowledge on an important topic.

For more tips on effective lead generation in the construction business, contact Construction Monitor today.

Going Viral – How to Get Social Media Humming About Your Construction Business

social media marketingBecoming a hit on social media can be a huge boon for your construction firm, but it takes some creativity to reach that level of popularity. Once you do, you’ll find social media even more valuable for pulling in leads, reputation management, and opening up new opportunities.

Make It Memorable

If you want your blog posts, photos and videos to spread, they have to be worth sharing. Dry, shallow content won’t cut it.

When planning what to post, consider the kind of material that would resonate with your target audience. One of the simplest ways to attract attention is by providing useful content, such as infographics, resource lists, templates, case studies, and whitepapers that will help your target clients reach their goals.

Don’t be afraid to engage real emotions. It’s emotion that gives your followers a sense of connection strong enough to make them want to pass your posts on to their colleagues and friends. Make your followers laugh, inspire them or remind them of the positive.

Describe how you solved a particularly sticky problem, show a time-lapse video of a complex project or tell the backstory of one of your employees. Most importantly, be human.

Engage with Your Followers

Too many firms set up a social media presence and passively wait for their follower count to rise instead of trying to build relationships. When you don’t interact with your fans, your social media presence turns into something like one-sided traditional advertising. It’s impersonal and easy to forget.

By making genuine personal connections, you become far more memorable, increasing the chance your followers will share your posts. Maintaining this kind of engagement also makes reputation management easier should anything ever go wrong.

At the very least, respond to comments and questions with thoughtful replies, then go out and “like,” share, and comment on your follower’s photos and blog posts. You can also hold live Q and A sessions, conduct polls or run contests, such as photo-sharing contests and voting contests.

For more on using social media for growth and reputation management, contact Construction Monitor.

 

3 Innovative Ways to Generate Word-of-Mouth Referrals

referral programReferrals are some of the most promising business prospects you can get, but attracting them takes more ingenuity than ordinary advertising does. With a little creative referral marketing, you can build a steady stream of construction leads.

Make sending postcards easy: Keep the clients waiting in your lobby busy by giving them the opportunity to write a postcard that you’ll send for them. Have a pack of postcards printed up with your firm’s logo and contact information, and either a marketing message or an appealing image the recipient will want to hang on to. Place them in a display on your front desk with a sign explaining your offer. You could offer this as a “refer a friend” option or let your clients write whatever they want.

Showcase your top clients: When you create a presentation, workshop or post for your blog, find a way to highlight your best clients. Helping your clients gain visibility can bring them more business and encourage them to return the favor. In addition, the fact that they’re already working with you acts as an endorsement. It gives anyone considering hiring your firm a place to turn for a third-party opinion on your services.

Join a networking group: Meeting up with a group of other professionals for breakfast every Tuesday might not seem like an efficient referral marketing tactic, but consider that each one of those business people has a network of their own. Building real relationships with them gives you a chance to tap into those broader networks.

Interacting with a group of like-minded individuals also helps you develop your knowledge, pick up new marketing ideas, and gain connections and opportunities for collaboration.

As you get to know people in the group, aim to inform them of how you handle referrals. Let them know you treat prospects with respect and won’t hound them for work. This helps remove the perceived risk to someone who might want to send a friend or their own client your way.

For more tips on effective referral marketing, contact Construction Monitor today.

Why Relationship Building Should be the Cornerstone of Your Marketing Plan

By doing business with you, your construction clients place a lot of faith in your abilities and your personal integrity. Building strong, long-term relationships creates the kind of trust that will win you clients and referrals. Good rapport is also part of how remodelers work with difficult clients.

The Friendship Factor

Relationship marketing is based on the idea that your prospects and current clients need continuous personal attention, just like your genuine friends do. With so many construction firms just a click away, a prospect won’t choose you just because they found your name.

To see you as the clear choice, your prospects need to trust both your skills and integrity, and like you as a person. That kind of trust and respect is only possible when you’ve spent time getting to know your prospect. What’s more, when you have a real relationship, you can’t be easily replaced, which allows you to set more profitable prices.

Relationship marketing humanizes your firm, which plays a role in how remodelers work with difficult clients. Even if a client is demanding, indecisive or impatient, it’s easier to get them to cooperate if they already know and like you. This way you’ll be able to win and retain business from clients no other firm can handle.

More Referrals and Opportunities

Maintaining relationships with your current and past clients brings in more referrals. When a client refers business to you, they’re putting their own reputation on the line. No professional will do that unless they know they can trust you 100 percent. Developing that level of trust takes an on-going effort.

Strong relationships can also open up profitable business opportunities, such as partnerships and joint ventures, as well as favorable rates on materials or subcontracted work. A client who’s familiar with how you work and sees you as a friend will be far more likely to take the initiative in setting up mutually beneficial arrangements like these.

To learn more about relationship marketing and how remodelers work with difficult clients, contact Construction Monitor.

Getting Repeat Business and Referrals: The Art of the Follow-up

lead follow upWhile making good first impressions is an important part of lead generation in the construction business, it’s only a small part. If you want those leads to turn into paying clients, you’ll need to follow up on them in a way that shows them your firm is the best fit for the job.

Provide Real Value

Frequently contacting a lead “just to check in” does nothing to demonstrate your value and, even worse, it can leave your prospect dreading your calls and emails. Instead, go in with the mindset of helping your prospect solve a problem they’ve already acknowledged. Contact them with information or opportunities that will get them closer to their goals.

  • Send articles, blog posts, case studies and other material that provides useful information.
  • Offer to connect them with an industry professional who could help them.
  • Let them know about a new product or service that could benefit them.
  • Invite them to a relevant conference, talk or networking event.
  • Invite them out for drinks or lunch to discuss any problems they’re facing.

This approach to lead generation in the construction business positions you as a helpful expert who can be trusted with complex, high-budget projects.

Be Consistent and Persistent

Some leads require more nurturing than others, so regularly follow up with anyone who’s expressed an interest in your services. By contacting a prospect frequently and consistently, you’ll be in front of them at the moment they’re ready to buy.

That said, if a promising lead has disappeared for weeks, it pays to send a polite message letting them know you assume they’re no longer interested. This is often enough to grab the attention of a busy professional, but it also keeps you from wasting time.

Develop a system to track your leads’ progress through your sales funnel. Having a plan to follow prevents valuable prospects from falling through the cracks and alleviates any concerns you might have about annoying prospects with too much contact.

For more tips on productive lead generation in the construction business, contact Construction Monitor today.

 

5 Ways Social Media Can Bring You New Customers

social media marketingSpend some time browsing construction-related conversations on the major social media sites and you’ll quickly notice what a rich source of targeted leads these platforms can be. With a little nurturing, those warm social media leads can turn into some of your best customers.

Positioning — The text, images and videos you post to your social media accounts will attract attention from developers and other professionals planning a construction project. Regularly posting relevant, useful information demonstrates your knowledge and skills, positioning you as a helpful, reliable expert.

Listen to your target market — Social media gives you an unparalleled opportunity to listen in on what your target market is talking about so you can learn exactly what they need and want. By searching for those who are already talking about construction issues, you can zero in on potential clients and take the initiative in connecting with them.

Build relationships — Through social media, you can connect with prospects and business partners you might otherwise never know about. Because these platforms are built for conversation, they make it easy to form the kind of close relationships that translate into sales and referrals.

Create events — Live events give your potential clients a chance to get to know you as a person and develop the rapport that’s critical for winning clients in a high-stakes industry like construction. Events draw attention to your firm and help you demonstrate your expertise while discovering your prospects’ most pressing concerns. Facebook Live, Twitter chats, Google Hangouts, and Reddit’s Ask Me Anything (AMA) are all options for bringing in social media leads.

Advertise — Many social media platforms, including Facebook, LinkedIn, and Twitter, offer paid adverting options that let you send out your message to precisely targeted groups. This kind of focus can bring a better return on investment than more general advertising venues, such as magazines and websites. Each platform is unique, so before you jump in, research the approach that works best for the platform you’ve chosen.

For more ideas on attracting a consistent flow of social media leads, contact Construction Monitor.

3 Tips for Building a Construction Lead Email List

When it comes to online marketing for a construction business–or any kind of business– success or failure often depends on the email list. When you have new products or services to offer or you just want to promote your company, you can send emails to this list knowing there is already interest in your offerings. You can use the following three tips to help with email list building for your construction company.

  1. Exchange value for email address: Along with the useful information already on your website, blog, or social media pages, you can offer a particularly valuable item in exchange for a site visitor’s email address. In most cases, this will be an ebook, white paper, or report covering a specific issue or area relevant to visitors’ needs. Site visitors can enter their email into an opt-in form and then download the item. In this exchange, leads get useful information and you get their email address and permission to send more emails.
  2. Ask for referrals: Ask your existing customers for referrals (via email address) to friends, colleagues, or relatives who may be interested in your services. Happy, satisfied customers are usually very willing to provide referrals. You can then approach these referrals via email with higher confidence that they will be willing to hear your message.
  3. Provide ongoing news and information: You can acquire email addresses by providing an online subscription to a regular newsletter or other email-based publication. Subscribing to the newsletter will again require the lead to willingly give you an email address where the newsletter can be sent. This allows you to market your company through the content you provide in the newsletter. It also provides the opportunity to maintain awareness of your company by showing up regularly in the lead’s email.

Construction Monitor can help grow your business with up-to-date data on construction starts, along with suggestions for best practices in marketing and lead development. Contact us today for more information on email list building for the construction industry and how you can benefit from a large email list of both leads and existing customers.